Invitation to Bid · Open until 31 October 2026

Advertising Opportunity · Negros Occidental, Philippines

Blue Vibe™ Campus Screen Network

Exclusive advertising rights on digital screens at free water refill stations across eight school locations in and around Bacolod City, including Talisay. Every student carries a bottle; free, clean water gives them a reason to stop — with your client's message at arm's length for the whole fill.

Bids close 31 October 2026Patent pending productProceeds go to foundations for charitable workVisit any location unannounced

Presented by Araw Foundation in conjunction with Negros Growth Corporation (NGC)

8school locations, offered as one network
42,000+students, faculty and staff
11 hrsof airtime every school day
90%of airtime is yours to program

The Opportunity

A daily habit, at arm's length

Blue Vibe is a new kind of advertising network for the Philippines, built around free drinking water. Hydration is a habit: the same audience returns to the stations every school day, and stands facing the screen for roughly 20 seconds on a 16 oz fill and 30 to 45 seconds on a 32 oz fill. Proceeds from the network go to foundations for charitable work, so your clients' brands appear beside a visible community benefit, in a clean, school-approved setting.

~20 secin front of the screen per 16 oz fill
30–45 secper 32 oz fill
Every school daythe same audience comes back

The Network

Eight locations, one network

Blue Vibe is offered as one complete advertising network across all eight locations. Audience sizes come from each school's own student and staff counts, not foot-traffic estimates.

East BacolodUniversity campus~14,000
Central BacolodUniversity campus~13,000
B.S. Aquino Drive corridorCollege campus~5,000
Downtown BacolodCollege campus~3,885
B.S. Aquino Drive corridorCollege campus~2,900
Villamonte, BacolodBasic-education campus~1,700
Greater BacolodBasic-education campus~1,700
Talisay CitySchool locationAudience count to follow—
Full network, all eight locationsReported so far, seven of eight locations~42,185

Locations are listed by area. School names and addresses go to any agency that asks for the location list, so you can visit. The full eight-location network is offered first; bids for a single campus or a bundle are also accepted.

The Inventory

A full program, not a spot buy

Partnership Terms

Exclusive rights, awarded by bid

The full network first

One monthly bid covers all eight locations. Bids for a single campus or a bundle are also accepted. Bids close 31 October 2026.

One-year contract

First 60 days free. Renewal at Araw and NGC's option.

Fixed fee

No revenue share. Your agency keeps the upside.

We run the machines

Working stations maintained on site by a local team, with connectivity at every station.

Transparency

Check it yourself, unannounced

Before you bid, visit any of the eight locations to see that the stations work as described. Visit one school, several, or all eight, in any order. You can start in Talisay if you like.

The stations, the screens and the content have to speak for themselves. What you see on your visit is what your clients get.

Ask for the location list through the form below. On campus, please follow each school's gate and visitor rules.

Built to Grow

First in line as the network expands

Agencies in this first campaign get first preference as Blue Vibe grows: first on regional opportunities, then on nationwide expansion.

  1. NowEight locationsSchools in and around Bacolod City, including Talisay
  2. NextRegionalMore locations across the region, offered to this campaign's agencies first
  3. ThenNationwideCoverage across the Philippines

Where the Proceeds Go

Advertising that funds charitable work

Proceeds from the Blue Vibe network go to foundations for charitable work. They keep the water free for students and staff and fund Araw Foundation's education mission, including scholarships. Brands on this network reach the next generation while helping to support it.

Brand Safety

Built for a school audience

Araw and NGC approve every advertisement before it runs, and that approval right is written into every advertiser agreement. Everything must suit a school audience.

A strong fit

ApparelDepartment storesQuick-service restaurantsTelecomEducationHealth & wellness

Not accepted

TobaccoVapingAlcoholReligiousPoliticalAdult products

Intellectual Property

What this brief holds back, on purpose

Patent-pending product. The Blue Vibe™ station system is the subject of a pending Philippine patent application; no representation is made that a patent has been granted. Blue Vibe™ is a trademark used in connection with this program.

Detailed hardware and technical specifications, station imagery and ad-file delivery specifications are not included here. Shortlisted agencies receive the full technical pack under a non-disclosure agreement.

Next Steps

Bring your clients to campus

  1. Review this brief and ask for the location list and pricing information.
  2. Visit any location, unannounced, and see the stations at work.
  3. Submit your bid on or before 31 October 2026, for the full network or for a single campus or bundle.
  4. Shortlisted agencies receive the technical pack under NDA.

Send your bid or message

Bids close 31 October 2026. Your message goes directly to the program team. We reply with the location list, pricing information and next steps.

Submissions are received by Precious Clavo (POC Management Consultancy) and Kumar Nandwani (Araw Foundation / NGC).

Precious Clavo

POC Management Consultancy — for Araw Foundation and Negros Growth Corporation

contact@pocmanagementconsultancy.com +63 919 304 9571